We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s).

To accomplish this, we believe you should focus on:

• Conducting research to understand purchase decisions and needs for potential customers.
• Defining customer segments that we could target.
• Brainstorming potential product ideas. (1 for each focus topic)
• Developing marketing messaging and sales strategy for the new product.

We hope this new product will increase revenue and grow our customer lifetime value.

• A written report explaining how the new product or service will complement our existing offering and increase our customer lifetime value.
• A 5-minute product pitch presentation. (use pitch deck if possible)

Students will connect directly with the employer for mentorship and supervision throughout the project. May be able to provide access to specific tools/apps.