Awareness Video Creation

Closed
Génielle Massac
Employer
(12)
4
Project
Academic experience or paid work
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Videography Media
Skills
content creation research social media editing
Details


1. Developing a solid understanding of the social cause, our mission, and objectives.

2. Recording a presentation or screencast aimed at raising awareness about the issue.

3. Identifying and applying fitting background music.

4. Incorporating text, transitions, and overlays to enhance the video.


Additional steps, which are considered advantageous, include:


1. Presenting the video and making revisions based on received feedback.

  • 2. Offering ideas and suggesting editing tools for future awareness videos.
Deliverables


1. **Research and Familiarization:**

  - Develop a comprehensive understanding of the chosen social cause, as well as the organization's mission and objectives.


2. **Content Creation:**

  - Record a presentation or screencast focusing on raising awareness about the social issue.

  - Integrate short video clips showcasing beauty products for social media promotion.


3. **Music Selection:**

  - Identify and apply suitable background music for both the awareness and beauty product videos.


4. **Enhancements:**

  - Add text, transitions, and overlays to the videos for visual appeal and effective communication.


5. **Personal Presentation:**

  - Develop and record videos introducing yourself and providing insights into the company.


6. **Demo of Acting Skills:**

  - Create a 3-minute demo reel demonstrating your acting skills.


7. **Social Media Calendar:**

  - Develop a 12-week social media calendar outlining the schedule for posting the videos on various platforms.


8. **Bonus Steps:**

  - Collect feedback on the videos and revise them accordingly.

  - Provide recommendations for ideas and tools that could enhance future video productions.


9. **Final Deliverables:**

  - A finalized awareness video featuring both the social cause and beauty product content.

  - Completed 3-minute demo reel showcasing acting skills.

  - A well-structured 12-week social media calendar for scheduled video releases.


  • By incorporating these additional elements, the project aims to deliver a comprehensive set of videos, covering various aspects of the organization's goals and products..
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our organization’s mission and goals
  • Our awareness campaigns
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being

About the company

Company
Canada
2 - 10 employees
Retail, Education, Arts, Cosmetics & beauty

Chez Génial et Aimé , notre dévouement tourne autour de la satisfaction constante de nos clients en fournissant des produits exceptionnels et en favorisant des relations significatives. Nous accordons la priorité à nous assurer que la marque du client communique de manière authentique, résonne avec son public et respecte constamment ses engagements. Pour renforcer la reconnaissance de notre marque tant au niveau local que national, nous utiliserons des stratégies marketing bien établies conçues pour générer de la publicité et accroître la notoriété de l'entreprise. Cela inclut la mise en œuvre de méthodes numériques et traditionnelles pour atteindre efficacement notre public cible. De plus, nous nous engageons à maximiser le potentiel des différentes plateformes de médias sociaux pour améliorer la visibilité et l'engagement de notre marque.

At Awesome and LOVED, our dedication revolves around consistently achieving elevated customer satisfaction through the delivery of exceptional products and fostering meaningful relationships. We prioritize ensuring that the customer's brand authentically communicates, resonates with its audience, and consistently fulfills its commitments. To bolster our brand's recognition on both local and national levels, we will employ well-established marketing strategies designed to generate publicity and increase business awareness. This includes the implementation of digital and conventional methods to effectively reach our target audience. Additionally, we are committed to maximizing the potential of various social media platforms to enhance our brand's visibility and engagement.