SEO and Social Media Strategy

Closed
Catherine Clark Connects
Toronto, Ontario, Canada
Catherine Clark
Mental Health Consultant
(15)
5
Project
Academic experience
60 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
canva (software) digital marketing social media content keyword research social media search engine optimization social media marketing adobe photoshop adobe illustrator
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as Canva, Photoshop, Illustrator
  4. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: Higher social media and website conversion

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship
  • I would make myself available for a 1-2 hour strategy session to set up all the project deliverables. Thereafter we would have regular weekly progress meetings and update check-ins.
  • I am available via email or text message to answer any pressing questions during business hours

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Public relations & communications, Education, Hospital, health, wellness & medical, Individual & family services

Catherine Clark Connects is a boutique mental health consulting firm that specializes in helping individuals and organizations proactively address mental health, create a safe space for vulnerable conversations, and build more meaningful, fulfilled lives.

Catherine has worked on the front lines of trauma intervention and has recently written a book called, "Gifts in Dark Packages" to help people cope better during this pandemic. Her latest book "Third Act Encore" shares inspirational stories about pursuing your passions at any age.

She needs help with her marketing and designing her book media launch