Digital Marketing Strategy For Fun Chocolate Brand

Closed
QUEST XO CHOCOLATE
Toronto, Ontario, Canada
Quest Atkinson
Founder, Head Chocolate Designer 🍫
(6)
3
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Marketing strategy Media Education Hospitality, tourism & culinary arts
Skills
advocacy marketing marketing planning digital marketing packaging and labeling
Details

Welcome

We're so glad you've come to check out our project. You might be wanting to know a little more about us. Well, there’s deep thought and purpose behind everything done at QUEST XO Chocolate. Given her decades-long struggle with anxiety and depression, founder Quest started this small chocolate business with the hope of creating joyful moments for others.

Great time and care are put into each bespoke order, handcrafted in the truest sense and with the thought of others in mind. Every detail accounted for to give people the best chocolate experience that is sure to make them feel special and valued.

Sassy confections, sustainably sourced cocoa, award winning flavours, beautiful packaging, hand-written love notes – it’s all done with delightful affection. Why? Because those on the receiving end deserve to feel so, very loved!

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Why You?

The truth is that our marketing skills are limited and we're aware that we need to get out of our heads a bit. We also know that some of the brightest minds are right here at home in Canada and we're hungry for your perspectives and ideas.

You arrived at this project no doubt because you're crazy about chocolate (🀫 we are too), but you're also keen to get your hands dirty with real experience and seeing the direct impacts of your work in action.

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How You Can Help

We know your marketing skills are on fleek and we're hoping you can help us level up our brand here in Toronto. On any given day you can expect to be working on:

  • Comprehensive marketing plan for fiscal year 3 (Sep. ’21 – Aug. ’22)
  • Completed Business Model Canvas (BMC)
  • Consultation and advice around how to elevate our brand in Toronto
  • Creation and implementation of a marketing campaign targeted at Liberty Village for this year's holiday season (Nov. – Dec.)

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The Perks Of Partnering With Us

You're not interested in fluff, and neither are we (unless it's cotton candy πŸ˜‰) so we'll get right to it. Joining our chocolate family means you stand to gain:

πŸ’Ό Real work experience with a fun chocolate brand who advocates for mental health
🍫 Chocolate merch. Seriously, this stuff isn't only award winning, but it's wicked awesome.
πŸ“ Reference letter/LinkedIn Recommendation for every student who goes above and beyond our expectations
Deliverables
No deliverables exist for this project.
Mentorship

Mentorship will be provided on an as needed basis

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Food & beverage, Education

We're an artisanal chocolatierie based in Liberty Village, Toronto who specializes in fun chocolate confections made with heart and lots of sass.