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Digital Marketing Strategy - Winter 2025

DMK 102
Open Closing on January 11, 2025 / 1 spot left
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Alison Sprayson
Alison Sprayson
Professor
1
Timeline
  • January 13, 2025
    Experience start
  • April 7, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any company type
Any industries
Categories
Digital marketing Social media marketing Communications Market research Marketing strategy
Skills
strategy marketing social media
Student goals and capabilities

This semester students working in small groups will apply their knowledge in digtial marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.

Students
Continuing Education
Beginner, Intermediate levels
15 students
Project
30 hours per student
Administrators assign students to projects
Teams of 2
Expected outcomes and deliverables

Students will submit:

  • A report including their research, analysis, insights, and recommendations.
  • A pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
  • January 13, 2025
    Experience start
  • April 7, 2025
    Experience end
Project Examples

Examples include but are not limited to:

  • Digital marketing strategy review/audit: Providing recommendations on what methods you can use to leverage and improve your current digital marketing strategy, based on your organization's budget, goal(s), audience and current marketing activities.
  • Digital marketing strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion) and general digital marketing focuses on Education, Engagement, Entertainment and Experience.
  • Social Media: An analysis of how to leverage social media channels to reach both current and new customer groups
  • Conduct external analysis (including customer, competitor, market and environment) and marketing mix performance.
  • Developing a persona that can be used as a concrete marketing tool to assist with decision-making.
  • A content calendar to guide the production of material to be used, batched and re-purposed on multiple digital platforms.
  • Content templates and/or content ideas/guidance to apply to visual and narrative strategy.