Retailing and Marketing Strategy
Timeline
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February 1, 2021Experience start
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February 4, 2021Project Scope Meeting
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March 2, 2021Client Q&A Session
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May 4, 2021Student Presentations
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May 13, 2021Experience end
Timeline
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February 1, 2021Experience start
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February 4, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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March 2, 2021Client Q&A Session
Meeting between students and company where students can ask questions about the project. Also opportunity for company to clarify project requirements.
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May 4, 2021Student Presentations
Students will present recommentations in 20-minute oral presentation (video recorded) supported by 13-15 slide presentation.
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May 13, 2021Experience end
Experience scope
Categories
Communications Market research Marketing strategy Social sciencesSkills
strategic marketing market research retail management competitive analysis business strategyThis is the capstone course in the Retailing and Consumer Sciences Program. Students in the course have academic and applied learning experiences along with retailing career aspirations. Students are trained as retail generalists with diverse specific interests in merchandising, marketing, product development, digital, sports marketing, entrepreneurship, and sustainable consumption. They have a rare combination of retail industry knowledge and a Gen-Z perspective that has allowed them to develop innovative and practical solutions to retailing challenges.
Students
The final project deliverables will typically include:
- 20-minute presentation of key findings and recommendations, and
- A detailed strategic plan including their research, analysis, insights, and recommendations.
Project timeline
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February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
-
March 2, 2021Client Q&A Session
-
May 4, 2021Student Presentations
-
May 13, 2021Experience end
Timeline
-
February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 2, 2021Client Q&A Session
Meeting between students and company where students can ask questions about the project. Also opportunity for company to clarify project requirements.
-
May 4, 2021Student Presentations
Students will present recommentations in 20-minute oral presentation (video recorded) supported by 13-15 slide presentation.
-
May 13, 2021Experience end
Project Examples
Requirements
Beginning in February, students in groups of 4-5 will work on researching and examining your competitive landscape, as well as conducting analyses of your organization to come up with a compelling and actionable business strategy.
The students will seek to:
- Examine what your organization produces and why clients value it
- Conduct a SWOT analysis to evaluate organizational capabilities and the organization's micro and macro environments
- Assess opportunities to open new markets or better serve an existing market
- Provide positioning strategies for target markets
- Develop an implementation plan
Some examples topics they might cover include:
- Omni-channel service innovation
- New product development
- New brand/product introduction
- Entrepreneurship
- Merchandise planning and development
- E-Commerce/digital experience
- Customer experience management
- Environmental leadership
- Sustainable consumption
- Cause-related marketing
- Experiential marketing
- Marketing communications
- Branding
Based on the above areas of analysis, students will include short and/or long term strategy recommendations in their report.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
-
March 2, 2021Client Q&A Session
-
May 4, 2021Student Presentations
-
May 13, 2021Experience end
Timeline
-
February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 2, 2021Client Q&A Session
Meeting between students and company where students can ask questions about the project. Also opportunity for company to clarify project requirements.
-
May 4, 2021Student Presentations
Students will present recommentations in 20-minute oral presentation (video recorded) supported by 13-15 slide presentation.
-
May 13, 2021Experience end