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Strategic Storytelling and Creative Content

COMM2731
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Jan Brueggemeier
Jan Brueggemeier
Lecturer
(3)
3
Timeline
  • May 6, 2020
    Experience start
  • May 10, 2020
    Project Briefing
  • May 14, 2020
    Work-in-progress Check-in
  • May 17, 2020
    Project Pitches
  • May 26, 2020
    Project Report and Showcase Website
  • May 26, 2020
    Experience end
Experience
3/5 project matches
Dates set by experience
Preferred companies
Australia
Startup, Social Enterprise, Non profit, Large enterprise, Any, Family-Owned
Any industries
Categories
Communications Media
Skills
strategic storytelling creative content branding strategy research
Student goals and capabilities

In this two-week intensive, held in Singapore, students from Professional Communication, specializing in Advertising and Public Relations, and Communication Design are working in small interdisciplinary teams on communication projects.

Combining the best of both worlds, students apply communication research methods and human-centered design processes to offer innovative communication solutions to real-world problems -- and all this with less than a two-week turn-around.

Students
Graduate
Any level
112 students
Project
32 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Communication campaign (concept creation and collateral design)

  • A tailored communication solution for a problem identified in a client brief based on strategic communication analysis, end-user research and creative concept generation.
  • Prototype development for communication collateral and creative content including prototype testing with end-users

Communication plan

  • After client feedback for final project pitch, each project will provide a project report including a communication plan outlining strategy and project execution

Client presentation

  • A 5min client presentation (ideally live or in case of timezone clash: pre-recorded)

Showcase website

  • A comprehensive project website that showcase the complete project and its collateral
Project timeline
  • May 6, 2020
    Experience start
  • May 10, 2020
    Project Briefing
  • May 14, 2020
    Work-in-progress Check-in
  • May 17, 2020
    Project Pitches
  • May 26, 2020
    Project Report and Showcase Website
  • May 26, 2020
    Experience end
Project Examples

We are happy to negotiate the exact project outcomes in order to better suit specific client needs.

Our usual project deliverables are:

  • Communication campaign (concept creation and collateral design)
  • Communication plan
  • Client presentation
  • Showcase website

Previous studio clients of RMIT Professional Communication range from the corporate, social enterprise, local government and independent media sector. It includes ANZ, Edelman, Viva Energy, Parks Victoria, Corangamite Catchment Management Authority, Eastern Maar Aboriginal Corporation and WIDGET (Women In Development (Games & Everything Tech)) among others.

Selected 2019 student projects (2nd year undergraduate)

Student Learning Solutions in Singapore

Client: SIMGE Study and Learning Centre

Aging Population in Singapore

Independent Project

Philanthropy: Annual Staff Giving campaign

Client: RMIT Philanthropy

Cybersecurity Messaging

Client: RMIT Change & Awareness lead, Information Technology Services

How does Global Education look like?

Client: RMIT GlobalX

Community Engagement: The Capitol Theatre Student Film Festival

Client: The Capitol Theatre

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

10min Course briefing session on May 8th 2020 -- either in real-time (skype/zoom) 10:30am SGP time or pre-recorded video PLUS Q'n'A - if possible

30min Work-in-progress Check-in (5 groups) on May 12th 2020 -- asynchronous (email/private forum)

60min Project Pitch presentations on May15h 2020 either in real-time (skype/zoom) between 12-3pm am SGP time or pre-recorded including specific group feedback by the client