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Strategic Marketing Management (Winter 2024)

MRKT 621 -61
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Nielsen
Daniel Nielsen
Sessional Faculty
(8)
6
Timeline
  • January 14, 2024
    Experience start
  • January 14, 2024
    Experience starts
  • February 11, 2024
    Proposals
  • March 10, 2024
    Marketing Plan and Group Presentations
  • May 17, 2024
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Canada
Sole proprietorship, Startup, Family-Owned, Non profit, Small to medium enterprise
Any industries
Categories
Advertising Customer segmentation Social media marketing Marketing analytics Marketing strategy
Skills
marketing promotion market analysis
Student goals and capabilities

Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.

Students
Graduate
Any level
40 students
Project
15 hours per student
Administrators assign students to projects
Teams of 6
Expected outcomes and deliverables

Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.


Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.


15-minute presentation of key findings and recommendations.

Project timeline
  • January 14, 2024
    Experience start
  • January 14, 2024
    Experience starts
  • February 11, 2024
    Proposals
  • March 10, 2024
    Marketing Plan and Group Presentations
  • May 17, 2024
    Experience end
Project Examples

Tailored Marketing Strategy:

  • Elevate your approach with customized recommendations aligned with your budget and existing strategy.

Marketing Mix Mastery:

  • Gain valuable insights and sustainable strategies for optimizing Product, Place, Price, and Promotion.

Comprehensive Analysis:

  • Dive deep into the external landscape, encompassing customers, competitors, markets, and environments. Evaluate the performance of your marketing mix.

Seamless Online/Offline Communication:

  • Craft a cohesive strategy bridging the digital and physical worlds for maximum impact.

Social Media Domination:

  • Harness the full potential of social media platforms with a strategic plan tailored to your brand.


Companies must answer the following questions to submit a match request to this experience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a bi-weekly office hour with the students about 20 min per team)

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.