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International Marketing Plan - Spring 2023 (04)

MRKT 627
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Anja-Lina Wamser
Anja-Lina Wamser
Educator
(4)
6
Timeline
  • April 29, 2023
    Experience start
  • June 26, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries
Categories
Market research Market expansion Marketing strategy
Skills
digital marketing competitive analysis business strategy marketing strategy research
Student goals and capabilities

MBA Students from University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, and/or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an appropriate entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive detailed reports and watch the student teams' presentations.

Students
Graduate
Any level
30 students
Project
20 hours per student
Students self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a detailed report including their research, analysis, insights, and recommendations.

Students will also submit a slide deck summarising their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.

Project timeline
  • April 29, 2023
    Experience start
  • June 26, 2023
    Experience end
Project Examples

Before entering your organization into the international landscape, it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.

Some areas that these students can help you to understand include but are not limited to:

  • How to reach your target market in the country of choice
  • Most effective marketing techniques for the area of choice
  • Analysis of the effectiveness of entering the market of choice.
  • Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing, and distribution recommendations). A global marketing strategy can help your organization improve product/service effectiveness, provide a strong competitive edge, or heighten customer awareness.

Take this opportunity to analyze how you could benefit from expanding internationally.

Companies must answer the following questions to submit a match request to this experience:

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course