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Branding & Content Production

ADVG420
Closed
New York Institute of Technology (NYIT)
New York Institute of Technology (NYIT)
New York, New York, United States
James Wyckoff
James Wyckoff
Adjunct Assistant Professor
(2)
3
Timeline
  • March 14, 2018
    Experience start
  • February 15, 2018
    Project Scope Meeting
  • May 15, 2018
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
New York, New York, United States
Any
Any industries

Experience scope

Categories
Skills
content marketing design thinking integrated marketing communications
Student goals and capabilities

Student-consultants will serve as an outside creative agency for your organization, spending three months developing strategic branding and content collateral for your advertising needs.

Students

Students
Undergraduate
Any level
8 students
Project
80 hours per student
Students self-assign
Teams of 8
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with your organization's representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on the deliverables outlined in the project plan. Teams will periodically communicate with your organization's representative(s) to complete project tasks.

Phase 3 - Outcome - Content and Collateral: Students will submit the final branding and content collateral outlined in the project plan for your immediate implementation.

Project timeline
  • March 14, 2018
    Experience start
  • February 15, 2018
    Project Scope Meeting
  • May 15, 2018
    Experience end

Project Examples

Requirements

Starting this March, a student-consultant group will spend 640 collective hours over three months developing and producing branding, public relations, and social media content collateral for your advertising needs.

Serving as an outside creative agency for your organization, they will meet with you in person or by video call to learn about your advertising goals. Based on these goals, they will develop promotional materials that you can implement immediately.

Project examples include, but are not limited to:

  • Branding strategy for a dance school.
  • Writing and social media for an intern program for NYC High School students.
  • Social media and sales materials for an international non-profit.
  • Search ad and search engine optimization for an online retailer.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox