Communication Field Placement
Categories
Communications Marketing strategy Media Visual artsSkills
graphic design social media marketing digital marketing branding communicationLooking to elevate your business, and bring it to the next level? Bring on students from Trinity Western University to be your virtual interns. Students will work on one or more projects of your choosing over the practicum period, connecting with you as needed with virtual communication tools.
Students in this program have gained the skills to work within the field of media and communication and are poised to succeed in the integrated work areas of: graphic design, social media marketing, journalism, public relations, advertising, and other communicative roles to help your organization meet its goals.
Due to COVID-19 restrictions, student placements will only occur virtually.
Employers set the goals of the project with the student to determine the scope, goals, and deliverables.
Deliverables will vary depending on the scope of the practicum. However, these deliverables must be discussed and agreed upon prior to the start of the practicum.
Deliverables will depend on the employer and project types. Results fall in the categories of writing, visual media (graphic design, photography), film and video production, interpersonal aspects such as team training and coordination.
Project Examples
Project activities might include, but are not limited to:
- Evaluating the various media forms, and identifications of their use.
- Exploring direct marketing and Internet, as well as other media and communication vehicles.
- Understanding and highlighting global communications considerations and issues.
- Addressing social, ethical and economic issues and aspects of communications planning.
- Recommending changes to advertising and PR materials for improved the consistency across your organization’s existing marketing campaign.
- Pitch a marketing campaign for a new product or service.
- Pitch a social media or new media campaign to complement existing marketing communications.
Areas where students want to focus their skills are:
- Visual communication (e.g. graphic design, web content creation, magazines, photography, etc.)
- Mass media (e.g. television, radio, film, video, magazines, and newspapers)
- Business and professional written communication (e.g. public relations, technical writing, report and proposal writing, advertising copy, etc.)
- Interpersonal communication (e.g. counseling, leadership opportunities, coaching, cross-cultural experiences)
- Public address (e.g. speaking)
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
A representative of the company will be available for a pre-selection discussion with the administrator of the internship program to review the project scope.
A supervisor is able to provide coaching and correction to the student; to affirm him for good performance and challenge them for improved performance.
The student's supervisor will communicate any concerns openly and honestly to the student, and if necessary, to the Internship Placement Coordinator.
The supervisor will provide an evaluation letter and confirmation of hours worked at the conclusion of the practica, sent to the Placement Coordinator; and additionally is willing to provide a reference letter to the student.