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E-Commerce Marketing

DMP
Closed
RED Academy Toronto
RED Academy Toronto
Toronto, Ontario, Canada
Deirdre Bonham
Programs Coordinator
3
Timeline
  • July 30, 2017
    Experience start
  • August 18, 2017
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Non-profit, Start-up, Incubators, Social good, Emerging tech
Any industries

Experience scope

Categories
Marketing strategy
Skills
content strategy google adwords google analytics seo social media
Student goals and capabilities

This assignment involves the creation a marketing campaign and strategy for an e-commerce business. Students will address areas such as Google Analytics, SEO and content strategy.

Students

Students
Any level
8 students
Project
70 hours per student
Students self-assign
Teams of 3
Expected outcomes and deliverables

  • 20 minute presentation on their findings and recommendations
  • 40 page marketing strategy report
  • Social Media and content calendar
Project timeline
  • July 30, 2017
    Experience start
  • August 18, 2017
    Experience end

Project Examples

Requirements

Professional students will be examining their clients past and present marketing strategies, identifying successes and failures and conduct data analysis to come up with effective solutions and suggestions to help achieve the primary business goal of the company. The students will:

  • Analyze historic data to identify areas of improvement
  • Establish a social media strategy
  • Create a strategic marketing campaign

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox