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W25 Marketing Analytics Strategy Development

MKTG56367
Open Closing on February 24, 2025 / 2 spots left
Sheridan College
Sheridan College
Mississauga, Ontario, Canada
Eric Anastacio
Administrator
(1)
5
Timeline
  • February 24, 2025
    Experience start
  • April 29, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Digital marketing Social media marketing Marketing analytics Marketing strategy
Skills
marketing analytics statistical analysis data visualization analytics web analytics decision making
Student goals and capabilities

This experience immerses learners in the practical application of business and marketing analytics, equipping them with the skills to enhance organizational decision-making. Through hands-on use of industry-standard analytics software, learners will develop the ability to design and implement effective marketing analytics strategies. The course prepares learners to apply statistical techniques, data visualization, and web analytics to real-world business challenges, enabling them to deliver actionable insights that drive competitive advantage.

Students

Students
Undergraduate
Intermediate levels
30 students
Project
25 hours per student
Administrators assign students to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive marketing analytics strategy report
  • Data visualization dashboard showcasing key insights
  • Web analytics evaluation report
  • Statistical analysis summary with actionable recommendations
  • Professional presentation of analytics findings
Project timeline
  • February 24, 2025
    Experience start
  • April 29, 2025
    Experience end

Project Examples

Requirements
  • Developing a marketing analytics strategy for a local retail business
  • Evaluating the effectiveness of a company's online marketing initiatives using web analytics
  • Designing a data visualization dashboard for a non-profit organization
  • Conducting a statistical analysis of customer data to identify purchasing patterns
  • Creating a comprehensive report on social media metrics for a startup
  • Analyzing the impact of a marketing campaign using geographic information systems
  • Preparing a presentation on data-driven marketing strategies for a small business
  • Assessing the data collection methodologies of a mid-sized enterprise

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

What type of support and guidance will you be able to provide to the students during the project?

What level of communication and check-ins do you expect throughout the duration of the project?

Are you open to offering feedback after the project concludes to help students grow and improve for future projects?