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Marketing Plan 04 (Fall 23) Lahaie

BUSN 240
Closed
Regent University
Regent University
Virginia Beach, Virginia, United States
Michele Lahaie
Michele Lahaie
Adjunct Professor
5
Timeline
  • October 25, 2023
    Experience start
  • December 16, 2023
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Market research Competitive analysis Marketing strategy
Skills
competitive analysis sales & marketing business strategy marketing strategy research
Student goals and capabilities

This is a BEGINNERS Marketing Class. Undergraduate student teams will collaborate with an organization to conduct a SWOT analysis and target market assessment, suggest goals based on internal and external business factors, and provide a basic marketing action plan that will help the company to achieve the recommended goals.

Students
Undergraduate
Any level
25 students
Project
30 hours per student
Administrators assign students to projects
Teams of 6
Expected outcomes and deliverables

The Student Teams will deliver:

- a summary of the Target Market assessment in Week 3 for business review and feedback

- a rough draft of company and market analyses in Week 5 for business review and feedback

- a comprehensive 15-page marketing plan in Week 8.

The plan will highlight the research findings and deliver actionable recommendations on how to optimize the marketing mix elements to achieve suggested business goals.

Project timeline
  • October 25, 2023
    Experience start
  • December 16, 2023
    Experience end
Project Examples

Undergraduate students at Regent University will collaborate with your company to learn about your company and business direction. 2 teams of 4-6 students will focus on 1 client.

Students will conduct an in-depth analysis of the industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as an assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements.

Project examples include, but are not limited to:

  • Identifying the target market and estimating the market potential
  • Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
  • Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who will be available to answer periodic student emails or phone calls over the duration of the project to address students' questions.

Provide timely feedback to help student teams build and improve their work according to the identified project milestones.

Be available for a quick phone call with the instructor to initiate our relationship and confirm your scope is an appropriate fit for the course.

Be available to the students throughout the 8 week session.