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Business Consulting

ENTR 230
Closed
College of Wooster
College of Wooster
Wooster, Ohio, United States
Peter Abramo
Director of Entrepreneurship
(4)
6
Timeline
  • February 5, 2025
    Experience start
  • April 30, 2025
    Experience end
Experience
7/7 project matches
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Small to medium enterprise
Any industries

Experience scope

Categories
Customer segmentation Data analysis Market research Competitive analysis Marketing strategy
Skills
marketing materials marketing management consulting business strategies social media strategy computer science research
Student goals and capabilities

Students can conduct a wide range of research and analysis as part of this course designed to teach them broadly about business consulting and business projects. Companies can benefit from the work and knowledge of our students in the areas of business strategy, computer science and data, design, marketing and social impact.

Students

Students
Undergraduate
Intermediate levels
25 students
Project
40 hours per student
Students self-assign
Teams of 3
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 15-20 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
  3. Development of marketing materials for use by the company
  4. A social media strategy
  5. Analysis of a data set


Project timeline
  • February 5, 2025
    Experience start
  • April 30, 2025
    Experience end

Project Examples

Requirements

Students in groups of 3-4 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:


  • Analysis to understand the dynamics of markets and identify new opportunities
  • Market feasibility analysis for a startup
  • Analyzing qualitative data from interviews
  • Competitor analysis
  • Customer profiling
  • Data analysis, modeling, visualization
  • Advertising and social media marketing
  • Marketing analytics
  • Branding
  • SEO
  • User experience design
  • Web development


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Will you be available to check in with the students each week or every other week to monitor their progress?  *
  • Q2 - Text short
    Will you provide the opportunity for students to talk about their findings or work completed at the end of the semester?  *