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Market Segment Analysis and Marketing Strategy Development

MRKT 775
Open Closing on February 10, 2025 / 2 spots left
Vancouver | New York Institute of Technology (NYIT)
Vancouver | New York Institute of Technology (NYIT)
Vancouver, British Columbia, Canada
Mostafa Purmehdi
Assistant Professor
2
Timeline
  • February 10, 2025
    Experience start
  • April 2, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Market research Marketing strategy Product management
Skills
marketing strategies marketing research strategic marketing segmentation analysis marketing preparing executive summaries economics market segment analysis consumer behaviour marketing mix
Student goals and capabilities

This experience is designed to bridge the gap between academic understanding and practical application of consumer behavior theories in marketing. Learners will leverage insights from psychology, sociology, anthropology, and economics to conduct comprehensive consumer research. They will analyze data to identify consumer attitudes and preferences, and develop strategic marketing recommendations. This hands-on approach equips learners with the skills to translate theoretical knowledge into actionable marketing strategies that can be applied to real-world business scenarios.

Students

Students
Graduate
Intermediate levels
20 students
Project
60 hours per student
Administrators assign students to projects
Teams of 2
Expected outcomes and deliverables
  • Comprehensive consumer research: Segmentation analysis presentation
  • Data analysis: Customer profile presentation
  • Marketing message analysis: Marketing mix recommendations
  • Consumer strategy development: Persona presentation
  • PLUS Psychological ownership presentation
  • Executive summary for client presentation
Project timeline
  • February 10, 2025
    Experience start
  • April 2, 2025
    Experience end

Project Examples

Requirements
  • Develop a consumer segmentation strategy for a product or service
  • Analyze consumer behavior trends to inform a seasonal marketing campaign
  • Create a targeted marketing strategy for a niche market segment
  • Evaluate the effectiveness of a recent marketing campaign through consumer feedback
  • Identify emerging consumer preferences in a specific industry
  • Develop a strategy to enhance brand loyalty among existing customers
  • Analyze competitor consumer engagement strategies and propose improvements

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question 1

    Can you give a quick summary of what you’re hoping to achieve with this project?

  • question 2

    Will you have someone on your team who can be the main point of contact for the learners?

  • question 3

    How often will you check in with learners or provide feedback (e.g., weekly)?

  • question 4

    What resources or tools will learners need to get this project done? Are there any training materials or support available to help them get started?

  • question 5

    Have you worked with students or interns before? How did that go?

  • question 6

    Is the project remote, or will learners need to be on-site? What’s the timeline for the project? Any specific deadlines?

  • question 7

    How would you describe your company culture? Is it a good fit for diverse learners?

  • question 8

    Do you see this as a chance to hire future interns or employees?

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