Marketing Plan
Timeline
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February 8, 2021Experience start
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February 16, 2021Project Scope Meeting
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February 17, 2021Project Scope Meeting
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March 16, 2021Mid-term Presentation
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March 17, 2021Mid-term Presentation
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April 26, 2021Experience end
Timeline
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February 8, 2021Experience start
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February 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 16, 2021Mid-term Presentation
Students will deliver mid-term presentations highlighting research findings and providing tentative goals and recommendations. Based on your feedback these will be adjusted for the final report submission.
-
March 17, 2021Mid-term Presentation
Students will deliver mid-term presentations highlighting research findings and providing tentative goals and recommendations. Based on your feedback these will be adjusted for the final report submission.
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April 26, 2021Experience end
Categories
Market research Marketing strategySkills
competitive analysis sales & marketing business strategy marketing strategy researchUndergraduate student teams will collaborate with an organization to conduct an in-depth SWOT analysis, suggest meaningful and measurable goals based on internal and external business factors, and provide a detailed marketing action plan that will enable the company to achieve the recommended goals.
The Student Teams will deliver a comprehensive 15-page marketing plan at the end of the semester. The plan will highlight the research findings and deliver actionable recommendations on how to optimize the marketing mix elements to achieve suggested business goals.
Project timeline
-
February 8, 2021Experience start
-
February 16, 2021Project Scope Meeting
-
February 17, 2021Project Scope Meeting
-
March 16, 2021Mid-term Presentation
-
March 17, 2021Mid-term Presentation
-
April 26, 2021Experience end
Timeline
-
February 8, 2021Experience start
-
February 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 16, 2021Mid-term Presentation
Students will deliver mid-term presentations highlighting research findings and providing tentative goals and recommendations. Based on your feedback these will be adjusted for the final report submission.
-
March 17, 2021Mid-term Presentation
Students will deliver mid-term presentations highlighting research findings and providing tentative goals and recommendations. Based on your feedback these will be adjusted for the final report submission.
-
April 26, 2021Experience end
Project Examples
Undergraduate students at Regent University will collaborate with your company to learn about your company and business direction. A team of 4-5 students will focus on 1 client.
Students will conduct an in-depth analysis of industry’s competitive, technological, and regulatory trends, social and economic trends within the target market, as well as assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements.
Project examples include, but are not limited to:
- Identifying the target market and estimating the market potential
- Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
- Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate our relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who will be available to answer periodic student emails or phone calls over the duration of the project to address students' questions.
Timeline
-
February 8, 2021Experience start
-
February 16, 2021Project Scope Meeting
-
February 17, 2021Project Scope Meeting
-
March 16, 2021Mid-term Presentation
-
March 17, 2021Mid-term Presentation
-
April 26, 2021Experience end
Timeline
-
February 8, 2021Experience start
-
February 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 16, 2021Mid-term Presentation
Students will deliver mid-term presentations highlighting research findings and providing tentative goals and recommendations. Based on your feedback these will be adjusted for the final report submission.
-
March 17, 2021Mid-term Presentation
Students will deliver mid-term presentations highlighting research findings and providing tentative goals and recommendations. Based on your feedback these will be adjusted for the final report submission.
-
April 26, 2021Experience end