Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that learners can complete may include, but are not limited to: 

Company Performance Analysis

Company Performance Overview

• Analyze key performance indicators (KPIs) such as sales growth, customer satisfaction ratings, and market share against major competitors.
• Identify areas where the company excels or lags behind, focusing on metrics like customer retention and service efficiency.

Outperformance or Underperformance Assessment

1. Identifying Strengths and Weaknesses:

• Highlight specific areas where the company has outperformed others (e.g., innovative customer service practices) and areas of underperformance (e.g., slower response times).
• Provide examples from the report to illustrate these points.

Customer Service Relations

Research Focus: Customer service relations with customers and suppliers

1. Assessment of Current Practices:

• Review feedback from customers and suppliers to identify pain points and successes in service interactions.
• Explore case studies of successful service initiatives within the industry.

Research Focus: Strategies to enhance brand perception

• Analyze customer feedback and industry perception data to understand current brand standing.
• Identify key areas for improvement, such as social media engagement or community involvement.

Competition analysis

1. Understanding Competitive Landscape:

• Analyze the implications of increased competition on market dynamics, customer expectations, and pricing strategies.
• Discuss the potential benefits of competition, such as innovation and improved service quality.