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Industry Partnerships and Creative Content Making / Professional Communication Studio (COMM2675)

Comm2675
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Jan Brueggemeier
Jan Brueggemeier
Lecturer
(3)
3
Timeline
  • July 18, 2021
    Experience start
  • July 20, 2021
    Project Briefing
  • July 20, 2021
    Project Briefing
  • July 20, 2021
    Project Briefing
  • August 4, 2021
    WIP presentations to clients + feedback
  • August 4, 2021
    WIP presentations to clients + feedback
  • October 10, 2021
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Melbourne, Victoria, Australia
Any company type
Any industries
Categories
Communications Media
Skills
digital content creative thinking communication strategic planning content creation innovation research
Student goals and capabilities

Combining innovative storytelling and human-centred design methodologies for content creation and audience engagement, the studio’s emphasis is to fully explore the possibilities that digital content offers for engagement according to a client brief.

New communication technologies and content creation tools are emerging all the time but how do we make the best use of them to engage audiences?

In this studio students will consider a range of possibilities for content creation in response to a client brief with audience engagement through strategic/creative thinking as a key emphasis. You will develop a suite of digital content with a focus on engagement in line with the client’s objectives.

Students
Undergraduate
Any level
30 students
Project
60 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

Students will develop and pitch a tailored communication solution for a client brief informed by research insight, strategic planning and creative execution.

Project timeline
  • July 18, 2021
    Experience start
  • July 20, 2021
    Project Briefing
  • July 20, 2021
    Project Briefing
  • July 20, 2021
    Project Briefing
  • August 4, 2021
    WIP presentations to clients + feedback
  • August 4, 2021
    WIP presentations to clients + feedback
  • October 10, 2021
    Experience end
Project Examples

Examples of previous student work can be found here.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.