What is the model for a high performance, high engagement /low turn-over company

The Method Effect provides consultative services to a broad spectrum of businesses, from manufacturing to service-based companies. Specific to manufacturing organizations, we would like to engage a study to determine what unique and common attributes exist, specific to corporate management and direction. We see this as two fold. First, uncovering the general reasons why people stay and work at peak performance such as wages, benefits and workplace comfort. Secondly, we would like to understand if there are unique and often non-apparent reasons why employees remain engaged and performing at a high level such as team events, learning events, workplace conditions, freedom of expression, etc. Add to this discovery the post covid workplace and we would like to understand if there are now state of the art needs that management needs to execute to ensure maximum productivity, efficiency and effectiveness.

Market Feasibility Study for Home Party Business Strategy

Our Client is interested in understanding the feasibility of a home party-styled business to serve a previously untapped market. With the pandemic winding down, the concept of home parties will be returning in a robust nature. Additionally, society is becoming more engaged in activities that previously had been seen as off-limits or proscribed. Specific to sexually based activities, our client believes that interest in exploring non-conventional pursuits will increase and that there will be greater excitement in these activities, in a broader way. In 2022, Netflix produced a series called "How to Build A Sex Room", further indicating greater society acceptance. The main goal for the project would be to understand what the tolerance level might be for home party business similar to a Tupperware Party, focused on "spicing up" the bedroom, selling Dominatrix products. PLEASE NOTE: This is a market feasibility study only and will be held to high ethic and moral codes.

Indoor Cycling Instruction Global Marketing Strategy

Authentic Instructor Training (AIT) is wanting to expand its footprint in Canada, the US and EU/UK markets. Having trained approximately 60 studios and 1500 instructors, we feel the time is right to push expansion. There are five products: Indoor cycling instructor training provided in-person at a boutique studio location certifying new instructors in the AIT program Indoor cycling instructor training provided on-line via zoom as an open enrolment program and/or for a boutique studio for certification Indoor cycling instructor “amp-ups”, providing training in-person or via zoom to existing studio teams who are wanting to improve, upgrade or update their cycling program Branded studio and activewear clothing Studio start-up consulting and advisory As a result of this drive to grow and expand, we are seeking a marketing plan and strategy to guide us. Key objectives would be: What markets are the best first movers for our offering? How do we reach studio owners who are wanting to add indoor cycling to their current location? How do we reach prospective new studio owners who are interested in opening a new studio? What is the best means of attracting individuals to sign up for open enrolment programs and what is their persona and demographic? Which social media platforms are best to advertising and have the greatest reach into the fitness community and what would be an appropriate budget? What other means and methods are out there for marketing and advertising? Should we come at the market with a "package" rather than selling and marketing individual offerings? We would also like to provide latitude to the students and would encourage them to consider additional marketing questions, strategies and ideas that could compliment our own thoughts. We are not experts, so any and all help would be appreciated! Thank you.