Email Marketing Campaign

Chemicals 101 advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation. WHAT TASKS WILL STUDENTS NEED TO COMPLETE TO ACHIEVE THE PROJECT GOAL? By the end of the project, students should demonstrate: Understanding of our company’s products and goals Identification of suitable email types and content Understanding of factors affecting emails’ effectiveness Identification of metrics to monitor the campaign’s success Bonus steps would include: Recommending strategies to personalize emails Final deliverables should include A 10-minute presentation

Database creation from a keyword search

Chemicals 101 markets its products to Institutional Research Groups. Every year, these groups publish their work in Scientific Journals to share it with their piers. This project would review papers in our field of specialty. We would like to collaborate with students in data entry. This will involve several different steps for the students, including: Familiarizing themselves with our database structure. Transferring data into our databases efficiently. Verifying the accuracy of the data in our databases and making relevant updates. Organizing and retrieving data as requested. Bonus steps in the process would also include: Providing assistance in creating new databases.

Email Marketing Campaign for Chemicals 101 Corp.

Chemicals 101 advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Literature Screening Research Assistant

Chemicals 101 directly markets products to research laboratories domestically and internationally. Prospects are found by an intense literature review to find prospects in our field of research. Among these papers are systematic reviews of relevant literature, which analyze the progression of research work within the field. We would like to collaborate with students to support our literature review process by identifying relevant papers and documenting their basic information. Tasks include: Familiarizing themselves with the inclusion / exclusion criteria to determine which studies are relevant. Searching for relevant studies in databases using keywords and documenting the process. Screening the titles and abstracts of papers to determine their relevance to our project. Documenting relevant papers that can be included in our literature review, including information such as authors, their contact information and date of publication. Reading the full texts of relevant papers and summarizing their results.