- Description
-
The Method Effect is a Calgary based consultancy that specializes in strategy, training, coaching and commercialization. We are often involved in human capital projects or helping businesses maximize their potential. Clients range from start-up to mature large corporations.
- Number of employees
- 2 - 10 employees
- Year established
- 1998
- Company website
- https://www.themethodeffect.com/
- Categories
- Market research Operations Marketing strategy Information technology
- Industries
- Business & management Business services Human resources & recruitment Manufacturing
Recent projects
Co-workers, Colleagues, Job Satisfaction and Workplace Teamwork Study
We are interested in understanding what attributes and characteristics are most attractive in co-worker relationships. There has been exhaustive studies on workplace effectiveness, best management practices and how to be an effective team member. We are interested in understanding what co-workers think of each other, and what qualities they find attractive. Opinions abound. A google search will produce a multitude of sentiment, but there is very little hard, unbiased data. What we are proposing is a study that will provide data that is fact based on a set of 10 "ish" key characteristics, demographically indexed (generation or age based, geographic, industry type) and other measurements. This project should include engagement with workers, primarily in commercial or industrial sectors (non-government) along with analysis and opinion from the students. We have produced over 40 studies through this platform and have a strong understanding on how to work with your team, to ensure that they receive a strong learning opportunity.
Understanding Modern Learning Styles. Human Resources.
Historically it has been agreed that there are three key learning styles; kinesthetic (tactile), visual and auditory. However this categorization was first defined decades ago. We would like to present to our clients an updated perspective on this. What we are looking to discover is: a) whether or not there are subgroups within each style, b) if learning styles change as one ages (i.e.: born with one dominant style that changes through life), c) if this there has been a generational shift in this change with the shifts in parenting and/or the industrial age and d) with the proliferation of web based learning programs have learning styles changed?
Low Cost, Non-Social Media Marketing Strategy Research and Development
Social media marketing is the BUZZ word in effective advertising and lead generation, yet when we ask people if they are happy with the social media process, they generally are not. More often the issue is cost and the massive scope required to generate leads. We would like to arrange for a team to discover other non-social media methods of marketing and lead generation that are out there, and that are low - no cost and have high impact. For example, is speaking at public events and engagements still relevant and does it still work well? Is there a means of attending trade shows that can be hyper low cost, yet still impactful? A perfect deliverable for us would be a list of low-no cost options, ranked by overall value in marketing and lead generation based both on research and the students opinion.
After the pandemic, what changes will take place within the corporation?
As the pandemic winds down, the workplace will likely be different. We think it would be interesting to gain perspective on what will change. For example: What physical changes will take place? Will offices shrink or expand? What will be the willingness to return to a physical office or will people want to remain fully or partially remote? What technology changes will be required to support the new reality? How will customer and vendor journeys shift? There will be no right or wrong answer to these questions, moreover it will be interesting to understand real data and opinions and then have the students form a qualified and quantified outlook of the future state. If this is of interest please contact us to get started!